OUR CONCEPT

OUR KEY BUSINESS FACTORS

NatrulyFruit business concept has been built on the foundations of effort, sincerity and perseverance. We believe that these human values must preceed our company goals in order to succeed and grow along time.

The best Berries.

Every day we select the most delicious and fresh Berries. Our Growers work every season to obtain outstanding fruit while caring for our natural resources and our natural environment. We are committed to the sustainable production of Berries.

A global point of view.

We know that production must be competitive and more efficient each season. The production of Berries around the world is increasing and with it, competition to meet market demand all year round. Our growers work continuously to open the production and export window as much as possible. This can only be achieved through the right fruit varieties and a well-planned production schedule.

Passion for what we do.

We love Berries, and with our growers we are constantly looking for the most beautiful and tastiest fruits. But our passion goes beyond the production fields. Our efforts are also focused on delivering fruit in optimal conditions. This daily task is accomplished with planning, coordination, and constant communication.

Complete, correct and on time.

It is our priority to do things right, starting with doing an excellent job at the field. Then, through quality controls and complete traceability, we guarantee a safe, clean, healthy and delicious product. But our
requirements in terms of quality standards go beyond the fruit itself. We pay special attention to the presentation, packaging and labeling of our berries.